Google will have to alongside search results show the sites of its competitors like Yahoo and Bing more often, and apparently the company is willing to make concessions.
BERLIN – Google will have to suggested pages of its competitors like Yahoo and Bing in the search results more often. Apparently the company is ready to make concessions in order to avoid a large fine of the European Commission.
People around the world when they’re searching the Internet, they immediately think of Google and it shows the Google monopoly and how much are behind other search engines/services.
An example of this is exactly the Bing search engine backed by Microsoft. About 90 percent of all searches in the European Union, for example, go through Google’s portal, on the other hand, Bing can not even count to ten percent of the market, even at home, in America.
Google uses its dominant position in Internet search to favor its own products, such as Google maps or YouTube.
At least, that say competitors. Google’s rival groups, including Microsoft, and other smaller companies, has filed a lawsuit to the Department for Protection of Competition of the European Commission in 2010.
“Google has given us a number of proposals, but these proposals were not released. Anyway, we will soon start testing the market,” says a spokesman for the European Commissioner for Competition Antoine Kolomban.
For now, it is known that Google will have in future show more links that lead to sites of its business rivals. In addition, the Google services will be clearly marked in the search results. Thus, the Internet users in the EU will receive different search results than people in the rest of the world.
In what way exactly will Google change its search engine? Right now the company is silent about that.