Meteoric success of the Google AdWords program, advertising known as pay per click (pay-per-click, PPC) has become a “de facto” method for online promotion of everything. But PPC prices for some key words today is several times higher than a year ago. For some keywords, such as “mesothelioma settlement,” which is usually the most expensive keyword phrase in Google, you need to pay almost $ 150. PPC advertising is still effective but it becomes less profitable for many.
The most promising alternative to advertising in the area of social media. After all, every month the average user spends several hours on Facebook, so why do they not reach where they are already engaged?
Almost every major social networking site offers her the option of advertising.
For advertising on Facebook, please visit your business Facebook page in the admin panel click on “Ads Manager” button (top right). Here you can set your budget and create ads. Once you’re done, your ad will immediately be started. This ad is very simple and is designed jrže only make your site get more Like.
However, if you want a more complex one, click “Create an Ad”. Here you can choose to promote your business Facebook page, to promote a post on the Site, and second, you can select the advanced options. You can choose to all those who click on the ad send it to your Facebook page or send them outside of Facebook, for example on their website.
Ads on Facebook are short, the title to 25 characters for the text you have available up to 90 characters, with the ability to add a photo. Finally, you can do a more detailed setting audience that saw your ad, including age range, gender, location and interests (based on other pages that are Like).
At the very bottom of the page, set your budget. Facebook ad campaigns by default is based on the daily budget, the CPM (cost per thousand impressions) basis. Your bid is a dynamic and “optimized to get as many Like on his website,” and you are charged per impression and not per click. It should be said that the CPC (cost per click) model is also available but that Facebook offers little guidance on how to choose between CPM and CPC. Advice is to start with a small budget for CPC advertising and only later to consider CPM model. Also, the campaign can add additional ads in order to experiment with different rotating ads or images.
It should be said that Facebook approves every ad before it becomes active. Also, if you enable the “Show social activity … next to my ad” option for the ad that lead to external sites, you will see your own name and not under the account name of your business. If not, turn off the “show social activity” option.
Do you want to follow more people, or that your tweet has the greatest possible audience? Here’s how to do it.
Go to Twitter’s ads system and run through its simple process settings.
Specify the location where you want to get to the user and then set a budget for your promotional tweets. Twitter recommends a minimum bid of $ 1.50 per click, and as for the other advertising services on the platform fee “Promoted Tweets” (Promoted Tweets) is variable and is based on supply and demand. The higher the offer date (you are more willing to pay), the more likely it is that your tweets will be promoted, but you only pay for those tweets that are clicked.
You’ll probably want to choose which tweets you manually promote. If tweetujete about your industry and connect with other content on the Internet, be sure that you will not promote these tweets but you choose those that have a return link to your blog or website.
On the next screen you will have another option for advertising designed to assist you in getting Twitter followers. This is a separate system of advertising that puts your business in the “Who to follow” (Tkoga follow) section on Twitter this home page, promoting your business to customers who are probably interested. In this system, you pay for every new follower, based on the bid, Twitter, this service is recommended offer of $ 2.50 per follower. Eventually you will be asked to provide payment information. The ads will begin running immediately.
Certainly, it should be noted that last month Twitter for small business offered more options for release of new advertising tools for self-service ads that offer significantly better targeting control which will allow small advertisers that their ad campaign directed at the exact audience you want and they also provide access to advanced control panel for reporting, analytics and optimization.