A big number of bloggers and webmasters are trying to recover after being penalized by Google. According to some data more than 40% of sites were punished after Google implemented changes in the old search algorithm called Panda. A big number of bloggers and webmasters even aren’t aware that they have been penalized.
Your site may be getting only a part of the traffic it deserves because Panda applies the punishment of the whole site, meaning that if you have bad content in one part of the site it will affect the whole site. If your site is under threat, then there are a few simple steps that you need to follow to avoid the most common Panda traps.
Google has published that they will not confirm Panda updates anymore because Panda is daily integrated in algorithms for indexing and page ranking. Because of that it is very important to stay away from potential Panda traps because identifying the cause of a drop in internet traffic now is much harder.
The two most common reasons Panda will punish you for:
Duplicated content is the content that appears on different URL addresses. That content is identical or very similar.
Bad quality content is every content that has very little or no value to the readers. This content is most often not created for people but for search engines in the aim of better ranking on the search results.
Many assume that this doesn’t refer to them and that there can’t be a way that their site will be punished based on if they are writing high quality article with good content. Unfortunately, creating high quality content is not a guarantee that your site or blog won’t be punished because your site can automatically generate duplicated or bad quality content without your knowledge.
Most good web platforms like WordPress or Drupal have a tendency to automatically show one piece of unique content under more URL addresses (tag lists and more). Even worse, the behavior of certain aspects of your site can lead to various doubling that is completely unintentional. For example, many social networks and services can add different inquiry parameters on the link of the article on your site or blog.
The most probable reasons of duplicated and bad quality content on your site or blog are:
Some of these Panda traps demand certain technical and SEO knowledge for isolating and fixing the problem. If you don’t have this knowledge we advise that you look for the help of a SEO expert.
Some of the most efficient SEO strategies that you can use to isolate and deal with unwanted duplicated or bad quality content are:
Surely you should take all the precautions to avoid falling in a trap of duplicated or bad quality contents and give Google a reason for punishing your website. If you are suspicious that Google didn’t index your pages the right way or that there is a trend of downfall of organic search traffic from Google, then your site may be punished. The good news is that little effort can achieve a growth trend on your organic search traffic by removing or avoiding the sources of the duplicated or bad quality content.
Ask yourselves: Are you satisfied with the amount of Web traffic your site or blog gets? Did you notice a trend of growth or downfall in your Web traffic in the last year? What others techniques and strategies did you use to protect your site or blog from the influence of Google Panda?