Pay per click is known to be one of the best and the most commonly used internet marketing strategies being used all over the world these days. Just like SEO for small businesses is important, the pay per click services are also important. These services come with both advantages as well as disadvantages.
Pay Per Click Advantages
Take a look at the advantages of the service:
- Even if your investment is small, you can get increased as well as instant visibility. It is one of the most novel ways of advertising a business. You place ads of your site or business on other popular sites but you don’t have to pay on the spot. You will have to pay for the popular site only when someone clicks on your ad. That’s why it is called Pay Per Click. When your ad appears on the related and high authority sites then you can expect right audience for you.
- Another great thing about the pay per click services is that you get to save much of the advertising cost. It is better as well as more effective than other internet marketing and advertising techniques. You select the same niche as yours to market your products and services. This makes it easier for you to target the right audience in a short time without spending too much money.
- Your business can gain wide exposure with the pay per click services. If you are working at national level, you can enhance that level and target international customers too. You can also remain focused on the local client based business.
- If you have just launched your business or it is about something about which there is no familiarity with the audience then this type of advertising can again offer you a chance to increase your brand visibility. You can even create brand value among customers by advertising your company site on any popular website. In this way, people will automatically build trust in your company and they will visit your company website and become your potential customers.
You can even track the effectiveness of the keywords you have used. This can be done by monitoring how many clicks you have received. You can also identify which advertisement has brought more traffic to your site. In this way, you can target audience in a refined way. Hence, SEO for small business is not the only way by which a company can enhance its exposure.
The abbreviation is “CPC” (Cost per click). Often, the term pay-per-click is used instead. CPC refers to a billing model that especially in the field of online marketing is used. The model governs the payment of advertising, such as banners or text links. Here, clicks on a banner to be placed in relation to online advertising costs. These costs can be used for efficiency and optimization of online advertising. Simply put: CPC is the price an advertiser has to pay for a click on their ads. The cost may range from a few cents up to 3-digit euro amounts vary. In this area, Google has implemented successfully using Google Adwords.
The functions in detail
If the billing cost-per-click model is used, the advertiser pays no fee to the website operators but there will be a certain amount due to the advertiser when a user clicks on the appropriate banners. With cost-per-click payment is only payable if the user actually clicks on the advertisement and is thus connected to the page of the advertiser. This method will ensure that the company spends money only if the user has the ad actually perceived.
The amount of the fee varies on the auction and who put the highest bidder. As the advertising space is limited, the desired advertising medium and the more a company pays for a click, it’s better placed to one side.
Alternative billing methods
Alternative accounting methods are performance-based models such as:
Here is charged according to the cost per lead. Cost-per-Lead represents the costs incurred for the generation of a specific request or contact, ie the generation of prospective addresses.
The billing model cost-per-action focuses on the costs that arise when the prospective for example taking part in a competition, subscribing to a newsletter or records relating to a product or service requests.
Cost-per-order charges the advertiser a fee, the buyer should pay attention to the online presence of advertisers on the banners placed and take in consequence of a product, a service or a subscription to complete.
Cost-per-sale or pay-per-sale means “pay per sale”. That is only when a visitor arrives on a promotional link to the website of the advertiser and there makes a purchase or transaction, the advertising fee will be charged. The mere display of a link or banner ad is therefore free.