Business owners commonly have the wrong idea about SEO, or Search Engine Optimization. They feel and think as if they can use good SEO practices for a short period of time, and then they can just let it go. No need to think about it anymore. That is very wrong, and can do a lot of harm. SEO is not like other services like web development or design, because in SEO, you can’t really differentiate the start, the middle or the end. We would best describe SEO as a process which goes on and on, and basically never stops. Another thing to keep in mind when working with SEO is that there is not only a few factors that determine your success. SEO was maybe a thing of keywords and links in the past, but today, it’s so much more than just that. It’s a combination of growth, of advancement acts and a very good marketing campaign. And not just that. Without evolving your SEO campaign, your brand and your website will fall back, and eventually, they will get lost.
Two main SEO services
When working with us, you will see that there are two main SEO services we offer. One of those services is that of SEO setup, and the other is of a continuous service.
- The first service, the SEO setup, is something we will provide you with one time and it is a deal which will include a large and extensive optimization. We don’t work alone on this service, as there are a lot of other experts with whom we collaborate to ensure a better quality of work. This service is best fitted for websites that are new on the market. It will ensure the best position for further SEO work in the future.
- The continuous, ongoing SEO service is a service that is best fit for websites after they are initially created, and it also suits already somewhat established websites. See our affordable SEO packages.
Why you need ongoing SEO
For you to better understand how an ongoing SEO service can better your business and help it survive in the world of the Internet, we have created a little list of the 5 ongoing SEO points, or tasks if you want to call it that way, that are essential in establishing and maintaining a good position of your website on Google.
1. Ongoing analytics analysis
Having your website SEO optimized is great, and it is must, but that is not the end. There’s lots more to be done after that. After your website has been optimized, it needs to be monitored. A good analysis will tell you if the previous optimization of your website is still working for you, if it’s working at all, and if something needs to be changed. Such an analysis can give you a new insight in your website and the optimization it received. If something isn’t just working anymore for you and you start losing visitors, you won’t know it unless you monitor and track your website. It may even lead to good things, helping you learn how to optimize your website even better to bring in more visitors and to better your position on the Search Engines. Evolving is the key to success. Stay sharp and monitor how your website is doing, and along with other important points, your website will be growing and climbing in ranking.
2. Ongoing efforts to earn links
A crucial point in SEO, getting links, and not just any links, but quality links, is something that must be done at the highest level. Otherwise, you can end up causing a lot of harm to your website. The most basic thing you need to know about this is that Google desires to see quality links to your website coming from other quality website. And there is no shortcut in getting those links. It takes time, and there is no way around. And that is alright, because that’s the way it is supposed to be. A search engine is more likely to reward slow processes than speedy ones.
3. Ongoing creation of content
Another very important task to accomplish to be ranked highly on Google is adding fresh content all the time. Look at blogs. They work on the principle of adding new content very often, and they rank very well. They can be a great tool for creating fresh content, but they shouldn’t be the only option. Do all you can to improve the ranking of your website, don’t just update a couple of blog pages, and leave the rest of the website untouched. Change you old pages once in a while, add new pages to your website, update your blog, all these things make you more appealing in Google’s eyes. New content means more keywords as well, which brings you more people.
4. Ongoing competition analysis
It is not only important to focus on yourself, but rather focus a bit on others. Your website may be excellent, but what about your competitors? Are they better? What are they doing differently? Analyze them and you will be learning on how to improve your own website and how to become better in every single way.
5. Ongoing algorithm changes focus
It is common knowledge that Google changes their algorithms every once in a while (more precisely, a few times a month). For example, during the period August/ september July 2012, Google made 65 changes in their algorithm. Keeping up with these changes is crucial for staying alive on the Internet. Your website may be perfectly optimized for the previous algorithm, but what about the new one? Take care of this. It’s essential to the success of your website.
Things to keep in mind:
- Your competitors also do SEO and improving their websites. (Read more on “SEO Competition Analysis“)
- SEO campaign involves a lot of tasks.
- SEO must look natural and happen gradually.
- Your target – worldwide, national or local?
- The world of SEO and search engine algorithms is constantly evolving.