When making the site is over and the Internet presentation for your small business is ready to be set live on the Internet, it is good to check again to see if something isn’t forgotten, and if there is something that needs to be done to make everything OK. Everybody who works makes mistakes, overlooks happen and it is completely normal to make mistakes. Because of that it is good to have a list with the points that you should go over and check, better than to hold everything in your head.
So, you can read the following list of things that need to be checked before your site goes running live on the Internet.
Trust us, this is the first thing you should check. Only one thing is worse than having a spelling error on your first page – multiple spelling errors. In a hurry to finish everything and worrying about putting everything there that needs to be there, spelling is often not controlled at all. If you have prepared the content on your own, find somebody else to take a look. Even better, if it is a big project, you best hire a lecture and correcting professional who will check if everything is correctly written and that there are no grammatical errors.
Check if the links on the site are correct and that they lead to where they should lead. Firstly, you can check them yourself, and then you can try out some of the programs that are intended to check for dead links. Dead and not correct links on the site itself, in some cases (when there are a lot of them) affect the optimization in a bad way.
It is not enough that this site opens the way it should only in Mozilla Firefox. A large number of people use Internet Explorer or some other browser like Opera, Safari, Google Chrome. There are programs that can help you check how your Internet presentation looks in various browsers.
Type in “entitled document” in Google and you will get about 30 million results. The implied heading of the HTML document, if you don’t set it any other way, will most often be untitled document (if you are using Dreamweaver, and most use it). This is easy to forget, and that is probably one of the most important part of site optimization for search engines that can be done on the site itself.
If you just leave your email address on your site, it will be soon picked up by spam bots and they will start to deliver a huge load of spam mails daily, offering various drugs at an affordable cost, fantastic offers of all kinds, and you will sooner or later find out that you are the happy winner of a few million pounds (dollars, euros).
It is very easy to hide email addresses from spam bots, and with that keep the functionality for the visitors of the site. It is enough to use this encoder form, which will be used to hide the email address from bots, and that will be completely visible and functional for the visitors of the site.
From the point of SEO optimization, these meta tags are not so important, but Google uses them in search results and they are verry valuable from the marketing point of view. Check if every page has it’s unique meta description tag and whether it is set good, because potential visitors will likely read that text in the search results and based on that decided if they want to click on that search result or some other.
If the visitor types in the wrong URL address, a 404 error page is shown. But, if it isn’t specially set and prepared, the server will show the implied page, that wouldn’t be useful to the user. A useful 404 page is the one that will inform the visitor that the URL address is wrong or that it doesn’t exist anymore and will direct the visitor to the starting page of the site or some search, or suggest some other page.