Effective social media marketing is essential nowadays when it comes to building a brand. It drives traffic to your site and increases your authority, which is why it’s absolutely crucial that you use it the right way.
Here are 5 things you need to put on your checklist:
It’s absolutely fundamental that you complete your social media profiles. Always be sure to fill in the bio section, include website links, pictures and posts etc. Completing your profiles is much more likely to increase your following than if you leave them incomplete. The reasons for this being that people like to know who they are connecting with, and a profile picture shows them who you are. It proves that you’re a real person for a start, which allows for better communication. Plus, a detailed profile lets others know that you are serious about what you do.
It’s important that you develop a strong following in your niche, because you want to reach out to people that are actually interested in what you do/what you are about. There’s no use in following a bunch of random people that don’t relate to you whatsoever. For example, if you are a blogger that blogs about SEO and digital marketing then you should reach out to others that are interested in SEO and digital marketing. There’s no use in reaching out to people that aren’t interested in these topics because it’s highly likely that you’ll be ignored, so choose who you reach out to wisely.
If you thought hashtags were limited to Twitter you thought wrong. Although their initial use derived from Twitter, Facebook and Google+ jumped on the bandwagon too. The key purpose of using hashtags is to increase your visibility. Others that are interested in that particular hashtag, and perhaps use the same hashtag themselves, are able to view your post. Therefore, you’re more likely to increase traffic to your profiles and develop a larger following.
Because the key aspects of social media are to share and connect with other people, it’s important that you don’t just use it as an opportunity to spam your content all over the place; it’s a real turn off. Instead, you should make sure that you like and share other people’s content as well. They’re likely to notice that you’ve shared their work and will thank you for it and do likewise – win!
A great way to create a buzz around you/your brand, and quickly develop an ample following, is to throw a contest or a giveaway. Make the contest/giveaway relevant to what you’re trying to promote so that they know what you’re about.
Okay, so it is kind of like a bribe, but hey, people like free stuff. Plus, if it increases your following how bad can it be?
This article was written by Rebecca Acres, a copywriter for a social media agency in London.